Introduction
Are you wondering what monument signs are and how they can benefit your business? If your business is located in a crowded area or is difficult to find, a monument sign can be a game-changer. In this guide, we will explore the concept of monument signs, their advantages, and ways you can improve your existing signage.
What are Monument Signs?
Monument signs, also known as monolith signs, are sturdy, weather-resistant signs that are erected at ground level. Unlike other types of signs, monument signs are designed to be solid and durable, ensuring they stand the test of time. These signs are strategically positioned to be easily visible to both pedestrians and drivers, making them highly effective for raising brand awareness and attracting potential customers.
Differentiating Monument Signs and Pylon Signs
While both monument signs and pylon signs serve as architectural signage, the main distinction lies in their height. Monument signs are typically low to the ground, making them ideal for businesses located at entrances or in close proximity to foot traffic. On the other hand, pylon signs are taller structures that are often placed in shopping centers, industrial sites, or along busy roads to showcase multiple businesses in the area. By utilizing both monument and pylon signs, you can effectively guide customers to your location.
Enhancing Your Monument Signage
If you already have a monument sign but want to give it a fresh look or align it with your current branding, consider the following tips:
Keep it simple:
Ensure that the information on your sign is easily visible and comprehensible. Opt for minimal messaging to avoid overwhelming viewers, especially those who are driving by.
Create contrast:
To make your sign stand out, choose contrasting colors for the background and text. This will make your business name clear and easily legible.
Assess the surroundings:
Take a look at the area where your monument sign is located. If there is a lot of visual competition, it’s crucial to design your sign in a way that ensures it catches people’s attention.
Maintain consistency:
Ensure that the design style of your sign matches the aesthetics of your business. Consistency in branding creates a cohesive experience and helps customers recognize they are in the right place.
Illuminate it:
To maximize visibility throughout the day and night, consider adding lighting to your monument sign. This will enhance brand awareness and make your sign easily visible at all times.
Evaluate the structure:
In addition to the sign itself, assess the structure of your monument sign. Updating the materials used or the color scheme can instantly enhance its overall appearance.
Cost Considerations
The cost of a monument sign varies depending on factors such as design complexity and materials used. Monument signs are typically designed to be permanent or semi-permanent structures, which contributes to their higher price point. The choice of materials for construction, as well as lighting options, can also affect the overall cost. It’s crucial to work with a reputable company that understands your branding vision and can deliver a high-quality sign that represents your business effectively.
Conclusion
Monument signs offer a valuable opportunity to enhance your business visibility and brand recognition. By understanding their features, differentiating them from other types of signage, and following best practices for design and maintenance, you can create a monument sign that leaves a lasting impression on potential customers. Invest in a well-crafted monument sign that reflects your professionalism and establishes a strong presence in your industry.
