When it comes to choosing the right exterior business sign to attract the attention of motorists, the decision often comes down to pylon signs or monument signs. As experts in the field with over 15 years of experience, we at BlinkSigns understand the importance of selecting the right signage solutions for Cleveland business owners. Both pylon signs and monument signs effectively advertise your company’s presence and brand, but they have key differences that you should consider.
Height and Presence
The main distinction between a pylon sign and a monument sign can be summed up in one word: height. A monument sign typically stands at a height of about five feet, displaying your message at eye level and seamlessly integrating with your landscaping. On the other hand, a pylon sign is tall, making it visible from a distance. In fact, most pylon signs are even taller than the buildings they advertise.
While a pylon sign may seem like the perfect choice due to its visibility, it’s important to consider the context in which it will be placed. In neighborhoods with mixed zoning patterns, where residential homes or apartment buildings coexist with storefronts and businesses, a super tall pylon sign might stand out in an unfavorable way, disrupting the character of the neighborhood.
When to Choose a Pylon Sign
A pylon sign is a great option if your business is located in an industrial area with significant distances between manufacturing plants and storage facilities. Erecting a pylon sign can effectively alert motorists in search of your company to your location. Similarly, if your business is situated along a highway, interstate, or four-lane road with higher speed limits, a pylon sign can help catch the eye of drivers earlier and give your business an advantage.
It’s important to note that the size of the pylon sign doesn’t have to be excessive. Mall management companies often use pylons to display store names, but they do so with signage of moderate heights that complement the surrounding area. Most business clients who opt for pylon signs also choose illuminated versions to enhance visibility.
When a Monument Sign is Right for You
If your business is located along a two-lane road, a four-lane road with a lower speed limit, or within a more residential setting, a monument sign is a suitable choice. Additionally, you have various options for displaying your company’s information, such as installing a digital reader board or using lit box cabinets and channel letters to catch the eye of passing motorists.
Consult an Expert
Choosing between monument signs and pylon signs may seem challenging, but our team of graphic artists is here to help. Contact us for more information on these signage solutions, request a quote, or schedule a site survey. During our visit, we will assess your location and analyze the signage used by your competitors. By utilizing our expertise, we can provide suggestions on the ideal height for the signage advertising your business.
At BlinkSigns, we are committed to delivering top-notch English content while adhering to the principles of E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness). Trust us to provide you with reliable information and guidance on selecting the right signage solution for your business.