The BMW Premium Package Explained

If you’re in the market for a new BMW or considering a preowned model, navigating the world of optional extras can be a daunting task. BMW, like other manufacturers, offers various packages that bundle together additional features. One of the most popular packages is the Premium package, which is included in almost every current BMW model. However, the catch is that each model has its own unique Premium package, making it crucial to understand what is included and whether it’s worth the cost.

What’s Included in the BMW Premium Package?

The Premium package from BMW offers a range of options, but the specific features included can vary depending on the model you are buying. While some features are self-explanatory, such as heated seats or lumbar support, others require more clarification. Let’s take a closer look at some of the key features:

Live Cockpit Pro With Heads-Up Display

The Live Cockpit Pro is BMW’s fully digital and customizable display system. It replaces traditional dials with a single screen that displays various functions, including maps, music selection, and driver assistance tools. This feature also comes with a Heads-Up Display system, which provides detailed information from navigation prompts to multimedia info.

Comfort Access Keyless Entry

With the Comfort Access Keyless Entry system, you can open and start your BMW without physically touching the key. The sensors identify the key’s presence, allowing you to lock and unlock the car without using the key itself. Additionally, you can open the trunk by activating a sensor under the rear bumper with a simple foot motion.

Remote Engine Start

The Remote Engine Start feature allows you to start the engine remotely using either the key or your smartphone. This functionality offers temperature control, allowing you to warm up or cool down the car before entering. While this feature can be incredibly useful in colder climates, its usefulness may vary depending on your location.

Ambient Lights Package

The Ambient Lights Package illuminates the cabin with various colors, adding a touch of elegance and personalization. While this feature may be more appealing to passengers, BMW’s system offers a choice of 64 colors and includes features like Dynamic Lighting, creating a visually appealing environment.

Harman Kardon Sound System

Partnering with Harmon Kardon, BMW equips its Premium package with a high-quality sound system. This upgrade provides an enhanced audio experience compared to the basic sound system, with more speakers, clearer sound, and customization options.

Wireless Charging

The Premium package includes a wireless charging pad for compatible smartphones. This convenient feature eliminates the need for multiple cables and ensures seamless charging without the burden of plugging in your phone.

Iconic Sounds

In a unique addition, BMW introduces the Iconic Sounds feature, which enhances the driving experience for electric/hybrid models. This feature creates distinct sounds for each driving mode, adding an immersive element to the overall driving experience.

Active Driving Assistant

The Premium package includes the Active Driving Assistant, which allows for semi-autonomous driving. This feature combines active cruise control with a steering assistant to maintain consistent speed and keep the BMW centered within the lane.

Is the Premium Package Worth It?

Overall, the Premium Package offers excellent value for money, although the worth may vary depending on the BMW model. The inclusion of the Cockpit Pro with HUD alone makes it a must-buy for many. However, for certain models, such as the X3 and 2 Series Gran Coupe, the premium pack may feel too expensive. In such cases, selecting individual features may be a more cost-effective option.

How Does the Premium Package Compare to Other BMW Packages?

While the Premium Package is a solid choice, there are other packages to consider based on your preferences. The Executive Package is a favorite among BMW owners, offering a range of luxurious features. Additionally, if you prioritize driving support, the Advanced Driving Assistant Package is worth exploring.

If you want to learn more about BMW or other manufacturers, check out the articles below:

  • What BMW Seat Materials Are Available?
  • Mercedes Benz Premium Package Explained
  • The BMW Luxury Seating Package Explained
  • Which BMWs Have the Best (and Worst) Resale Values?
  • The Best BMW Daily Drivers
  • BMW Dynamic Handling Package Explained
  • Comparing the BMW X6 vs the Mercedes Benz GLC Coupe
  • The Most Reliable BMW SUVs

These resources will provide further insights into various aspects of BMW and help you make informed decisions when choosing your next vehicle.

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